New Pittsburgh Steelers clothing setting a new trend

The football world got a good look at the new clothing line offered by the Pittsburgh Steelers. The new line is a refreshing look the Steelers have been needing for a while. The new clothing line is the brainchild of Susan McGalla, the new director of strategic planning for the Steelers.

McGalla is not new to the clothing business. Susan McGalla has great expertise as she served as the CEO of Wet Seal and is the former president of American Eagle Outfitters. Her passion for the clothing industry has ignited the Steelers fans and have them raving about the changes in the clothing line.

Susan McGalla started this process by bringing in focus groups to give the Steelers organization an understanding into what the fans want in team apparel. Susan McGalla listened to their desires and has delivered team material that is modern, like clothing with metallic gold and neon colors.

Read more: Steelers Overhaul Fan Gear Closet, Introduce New Fashion Campaign

The idea behind McGalla’s idea was to bring Steelers clothing into mainstream life, where clothing could be worn at work and by allowing female fans to look and feel more feminine. Pink was not a color that was used often in team apparel, but now it is. Jewelry with charms from Pandora can even be found on the teams new and improved website, and the buying process is even easier and quicker than ever before. See:

Fans have been asking for years how they could get the same clothing as their coach, Mike Tomlin. They’ve been wanting to know how they could get the same type of hoodie as QB Ben Roethlisberger. Now, they have a website they can get those items at.

The Steelers organization with Susan McGalla also has a new campaign for this fall, called “It’s Not Just Friday, It’s Steelers Friday”, and for all the fans to wear the team colors of black and gold. Those that take pictures of themselves wearing team colors and send them in have a chance to win a brand new Steelers-themed wardrobe.

One comment

  • Samantha Noe
    August 10, 2017 - 8:06 am | Permalink

    Even with setting out new trends to come up against competition is already a big challenge to face in the future. I think stablewriters review would have the best opportunity to make sure that there is more connection with their brand. Ranking of the main ones would cause a fair review to be for promotion.

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