Category Archives: Women Leadership

Julie Zuckerberg’s Excellent Talent Shines Through At the Deutsche Bank

Julie Zuckerberg is a recruitment expert who has worked throughout her entire career to be able to get that title. She has wanted to make sure that she can do more with what she has to offer people and that she will be able to get more out of the options that are available to her. It is something that has set her apart from all of the other recruiters at different banks and also something that has given her the chance to see that there is more to life than just trying to find someone who will do the job. She knows that finding the experts who can perform in executive positions is a great way to make things better for banks.

 

At all of the different banks that Julie Zuckerberg has worked with, she has been able to hire people who turn out to be some of the best executives that the banks have ever seen. Even when she first started out, banks were clamoring for her to try and get her to come to them and make sure that she was going to be able to find people who would work for the banks and do what they could to make the banking world better.

 

One thing that has set her apart from other recruiters is that she comes up with her own strategies. While other recruiters use strategies that have been developed by other people, she uses the strategies that she knows are going to work best based on her own experiences. This has given her a chance to discover the strategies, test them and make sure that they work. She has used them with all of the banks that she has worked with and is currently using the strategies with the Deutsche Bank. She even did so with the latest recruit that she hired that made the bank perform much better than it had in the past.

 

When she was working to get to the point where she is at today, Julie Zuckerberg found a lot of information about recruiting. She studied it and learned what worked best for the best banks in the world. She ended up working for those banks and that was something that was like a dream come true for her. She was able to find out all of the strategies, put those principles together and make them work for her.

 

When Julie Zuckerberg is not recruiting or finding new strategies that she can use for recruits, she is doing what she can to make sure that she is enjoying her life. She enjoys redecorating her home, renovations and jogging all around New York City. She wants to be able to spend more free time than what she has had in the past exploring the city and going to art galleries. She enjoys both the art aspect of life as well as the music aspect which she showcases with the different opportunities that she has made for her own life and enjoyment.

 

Lori Senecal Discusses About Branding Strategies Used By Wayward Celebrities

A good number of female celebrities love controversy, including flirting with disaster, hospitalization, and putting their brand products on stake. Despite their obstinate nature, these women are frequently featured on covers of prestigious magazines. They are even hired to be brand ambassadors. These willful celebrities can easily translate a minor act of buying coffee or clothes into a hyped media moment. This strategy helps to enhance the effectiveness of their brands. Below, Lori Senecal looks at innate branding secrets that corporations and their brands can learn from these seemingly clueless celebrities in order to increase their cultural currency.

Through the help of renowned stylists, Lindsay Lohan was elevated from Disney to be Karl Lagerfeld’s favorite. Hiring an excellent stylist, especially for consumer brands, is an effective strategy. For instance, Heineken Premium Light wooed many customers as soon as it was launched due to its image of a diva in a bottle. Consumers love a great comeback. Brands tend to generate more publicity with a turnaround. In the hardcore gaming world, Nintendo’s success declined after the rise of Sony PlayStation. However, it made a comeback with Wii, which received more publicity. Al Gore’s Q score was adversely affected when he failed elections, but when he shifted his focus to environmentalism, he became even more popular and influential.

Another secret is to have a double/triple threat profile. Presently, celebrities flaunt their talents in more than one discipline. One could be an actor/actress, an entrepreneur, a director or a producer. Brands have started borrowing the idea of expanding their profiles. Game devices like Xbox are now playing movies while mobile phones are multimedia platforms. Downsizing is another strategy that has worked magic for celebrities like the Oslen twins who went from sitcom to video actresses with every pound they lost. Brands like iPods and Blackberry Pearl devices are now smaller and smarter. The other tactics used by celebrities include partnering with another hot brand, creating an icon rather than a tag line, and brand parodies.

About Lori Senecal

Lori Senecal is the Global CEO of CP&B where she has spearheaded different initiatives and achieved immense success. According to Ad Week, before assuming her current role in 2015, Lori worked as the president and CEO of the MDC Partner Network. She was responsible for driving strategic vision, strengthening the unique model of MDC and partnering with the company’s agencies to fuel growth. Previously, she served as the global chairman and CEO of KBS. Under her leadership, the company made remarkable strides in growth and profitability. This achievement saw Crain recognize them as one of the “Best Places to Work in NYC.” The company was also names on Ad Age’s list of “Standout Agencies”. In addition, Ad Age named Lori among “Women to Watch” in 2014.

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