Category Archives: Radio

Why CEO Norman Pattiz has Left a Mark in the American Media Industry

PodcastOne CEO and Edison Research Strategy’s Vice President Tom Webster made a joint final announcement of the results of studies and tests conducted on advertising with the top five brands across the country. The research was conducted for the last 6 months of 2016 and showed a positive influence of PodcastOne brand recalling.

 

Some Key Results from Study

  • 60 % and above of Podcast listeners subscribe to a specific grocery after a run of the Ad.
  • Independent responsiveness to a particular product improved by 47% for the financial services markets.
  • There is 37% responsiveness for the car market and 235 for the garden and leisure products.
  • A promotion for a particular car produced an improvement by 60%, while that of a restaurant grew by 76%.

 

Purpose of the Study

Edison Research Strategy conducted three kinds of studies in 2016. One was to determine the efficiency of podcast promotions and marketing for 5 different brands in the country. They also wanted to boost the less known brands and lastly try new products for the markets.

 

These researchers showed that Podcast listeners responded positively to the brand messages. It also revealed that there was an improved willingness from the buyers and customers to try or purchases these new brands.

 

The Brand PodcastOne

This is a national chief advertiser founded by Norman Patizz. The group dedicates 300 hours to full original advertisements in a week, highlighting the most popular trends in the podcasts. Norman founded the Westwood One, as the nation’s leading radio for news on entertainment, traffic, and sports.

 

Norman Pattiz

Mr. Norman Pattiz is the CEO and the founder of PodcastOne. He has had over 40 years’ experience in radio and the media. Pattiz founded other leading news companies like the Westwood One which was responsible for the distribution of NBC Radio Networks, CNN Radio, NFL Football, March Madness, CBS News and even the Super Bowl.

 

In 2010, Norman Pattiz founded the Courthouse Entertainment Group. This was mainly responsible for producing and distributing programming software, finally launching the PodcastOne in 2012.

 

National Roles

Pattiz was appointed by President Bill Clinton in 2000 to serve on the Broadcasting Board of Governors and reinstated by President Bush in 2002. The Board is responsible for covering all non-military radio services, including among many others the Radio Free Europe, VOA, Radio Liberty and the Middle East Broadcasting. Learn more: https://ideamensch.com/norman-pattiz/

 

Honors and Awards

Pattiz was included in the 2009 list of candidates into the National Hall of Fame. He was also awarded by the Library of American Broadcasting. He lives in Beverly Hills with his wife of 30 years Dr. Mary Pattiz. Learn more: http://normanpattiz.com/