Category Archives: Businessman

Why CEO Norman Pattiz has Left a Mark in the American Media Industry

PodcastOne CEO and Edison Research Strategy’s Vice President Tom Webster made a joint final announcement of the results of studies and tests conducted on advertising with the top five brands across the country. The research was conducted for the last 6 months of 2016 and showed a positive influence of PodcastOne brand recalling.

 

Some Key Results from Study

  • 60 % and above of Podcast listeners subscribe to a specific grocery after a run of the Ad.
  • Independent responsiveness to a particular product improved by 47% for the financial services markets.
  • There is 37% responsiveness for the car market and 235 for the garden and leisure products.
  • A promotion for a particular car produced an improvement by 60%, while that of a restaurant grew by 76%.

 

Purpose of the Study

Edison Research Strategy conducted three kinds of studies in 2016. One was to determine the efficiency of podcast promotions and marketing for 5 different brands in the country. They also wanted to boost the less known brands and lastly try new products for the markets.

 

These researchers showed that Podcast listeners responded positively to the brand messages. It also revealed that there was an improved willingness from the buyers and customers to try or purchases these new brands.

 

The Brand PodcastOne

This is a national chief advertiser founded by Norman Patizz. The group dedicates 300 hours to full original advertisements in a week, highlighting the most popular trends in the podcasts. Norman founded the Westwood One, as the nation’s leading radio for news on entertainment, traffic, and sports.

 

Norman Pattiz

Mr. Norman Pattiz is the CEO and the founder of PodcastOne. He has had over 40 years’ experience in radio and the media. Pattiz founded other leading news companies like the Westwood One which was responsible for the distribution of NBC Radio Networks, CNN Radio, NFL Football, March Madness, CBS News and even the Super Bowl.

 

In 2010, Norman Pattiz founded the Courthouse Entertainment Group. This was mainly responsible for producing and distributing programming software, finally launching the PodcastOne in 2012.

 

National Roles

Pattiz was appointed by President Bill Clinton in 2000 to serve on the Broadcasting Board of Governors and reinstated by President Bush in 2002. The Board is responsible for covering all non-military radio services, including among many others the Radio Free Europe, VOA, Radio Liberty and the Middle East Broadcasting. Learn more: https://ideamensch.com/norman-pattiz/

 

Honors and Awards

Pattiz was included in the 2009 list of candidates into the National Hall of Fame. He was also awarded by the Library of American Broadcasting. He lives in Beverly Hills with his wife of 30 years Dr. Mary Pattiz. Learn more: http://normanpattiz.com/

 

Michael Taub- A Great Israeli Ambassador

According to Daniel Taub, the crisis witnessed in the Middle East region does not mean that all hope towards stability is lost. Amidst the crisis are opportunities that can be utilized to ensure the region is stable. According to Daniel Taub, there is still a lot that is happening in the region, more so involving Israel, which if respected by all parties will improve the situation.

Taub points out to two points that portray the brighter side of the Middle East. One, there is the peace treaty between Israeli and her neighbors Jordan and Egypt. The peace agreements have remained resilient for a very long time. These countries have stayed true to the agreement even during turbulent times.

Secondly, there is interests’ alignment between Israel and some of her neighbors. For a long time now, Israel has been enjoying quiet interests’ alignments with Saudi Arabia, Egypt, Jordan and the Gulf of States.

These are countries that are concerned about the same issues affecting the region. This creates an avenue for these countries to forge forward in their efforts to accomplish stability. Although their interests align, they are individual and at no point did they sit together to draft them.

There are other countries that engage Israel in its efforts although quietly. So, according to Daniel Taub, the situation in the Middle East is not final, there is still hope that stability will be reached through the partnering countries. Read more: Daniel Taub | About

Israel has also been able to align its interests with countries in the west such as the United States of America. The relations between U.S and Israel are deep especially in efforts to fight terrorism in the world. The cooperation has also strengthened into other quotas with the United States being the leading supplier of technology to Israel.

Daniel Taub also sees an opportunity for the British Labour Party and the Israeli Labour party to establish stronger relations since they share so much in common.

Most of their principles on issues of freedom of speech, women and minorities issues, and attitude to homosexuals align together. Daniel insists that the progressive values employed in Britain and other developed countries are the same that are applicable in Israel.

About Daniel Taub

Daniel Taub served as the Israeli representative to the United Kingdom in 2011-2015. Daniel Taub was born in the United Kingdom and moved to Israel in 1989.

He worked in the Israeli Defense Forces both as a medic officer and reserve officer in the international law division. Daniel Taub is a highly trained international law attorney.

Learn more about Daniel Taub:

http://www.behance.net/danieltaub

Jose Auriemo Neto’s Contribution to JHSF

JHSF is a top real estate investment company in Brazil. JHSF was established in 1972. The company is known for its tremendous work in putting up prime world class property all over Brazil and beyond, since its inception the company has been on a steady upward growth. This has majorly been influenced by the presence of good leadership in the company. Jose Auriemo Neto has been the CEO and chairman of the company. Under his leadership, the company has grown to the biggest real estate company in Brazil. The company has also been able to penetrate other markets. It has investments in the United States and Uruguay. JHSF has been able to stay ahead of competitors since they have been able to come up with sustainable projects. Sustainability is a key value of their operations. Most of the projects that the company is coming up with are able to generate recurring revenue. Also, the company has invested in sustainable energy solutions for their projects. This helps the company to have its operational costs low as well as having no adverse impact on the environment.

JHSF has been involved in the development of shopping centers, hotels and restaurants, executive airports and commercial properties. JHSF developed their first shopping mall in 2001. Ever since it has developed many other shopping centers such in the cities of Sao Roque, Sao Paulo, Salvador, and Manaus. Some of these projects have been Catarina Fashion Outlet, Shopping Ponta Negra, Shopping Cidade Jardim and Shopping Bela Vista and much more. JHSF incorporates world class and original designs in their projects. This makes them unique and adorable to high-income earners.

About Jose Auriemo Neto

Jose Auriemo Neto is the CEO of JHSF. He took over the leadership of the firm from his father who was a co-founder of the firm when it started in 1972. The ability of Jose Auriemo Neto to be able to predict future trends in the industry has enabled the company to stay ahead of competitors. He is an excellent leader and has motivated his team of employees to remain committed to their work. Jose Auriemo Neto has also introduced the company into retail investments by signing partnerships with top brands who have opened stores in the company’s developments.

Learn more about him: https://www.businessoffashion.com/community/people/jose-auriemo-neto